November 3-5, 2025

Agenda

Are you ready? Don’t miss your chance to be part of the conversation that will define PR in 2026. Join us for three days of highlights on the key trends, innovations, and challenges shaping the PR industry in 2026.
From dynamic media landscapes to innovative communication strategies, this event will equip PR and Comms professionals with the insights and tools they need to stay ahead. Our agenda is still taking shape, and we’re curating an incredible lineup of industry-leading speakers. Expect thought-provoking discussions, actionable takeaways, and invaluable networking opportunities.

Check back often for new updates!

Calling all speakers! Submit your speaking proposal by June 1.

DAY ONE: Monday, November 3, 2025
1:00 PM - Registration opens
2:00 PM - The Future of Public Relations: Adapting to Tomorrow’s Trends Today +

As technology continues to advance, both the nature and role of public relations is rapidly shifting, even as new technologies and trends continue to advance at a blistering pace. In this thought-provoking presentation, world-famed futurist Scott Steinberg explains how PR professionals can adapt to a world of fast-changing times, tools, and platforms… and deliver more impactful services and messaging on every front. From new advancements in AI technologies to real-time communication, data-driven strategies, and personalized content, you’ll discover what tomorrow holds for PR pros – as well as how to build stronger relationships with stakeholders and stay one step ahead of an increasingly unpredictable world.

Scott Steinberg

Scott Steinberg Bio

3:30 PM - Concurrent Sessions +
Digital & Emerging Tech Track +

Session content coming soon...

Sarah Evans

Sarah Evans Bio

Culture & Brand Purpose Track +

Session info coming soon...

Laura Crandall

Laura Crandall Bio

Strategy & Crisis Management Track +

Session info coming soon...

Strategy & Crisis Management Speaker

Speaker Bio

4:30 PM - Networking Reception +

Kick off the first night connecting with familiar faces and meeting new friends.

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5:30 PM - Fireside Chat: The Changing Media Landscape +

In this small group setting, you will have an opportunity to connect with peers and discuss the changing media landscape.

7:00 PM - Dine Around Dinners +

Local restaurants are ready to host your group discussions! When you register, select a restaurant to gather with your group and keep the conversation going. Dinner is pay on own.

DAY TWO: Tuesday, November 4, 2025
7:00 AM - Sunrise Yoga +

Rise and shine for yoga in the Lynx Fitness Club.

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9:00 AM - Public Relations in an AI-Centric Media Landscape +

We have been navigating the rough waters of the dynamic rules (or lack of regulations) surrounding artificial intelligence and how it plays into the media landscape. David will help part the clouds and shed some light on a clear path through and what 2026 may bring.

David Meerman Scott

David Meerman Scott Bio

10:30 AM - Break
11:00 AM - Concurrent Sessions +
Digital & Emerging Tech Track +

Session info coming soon...

Digital & Emerging Tech Speaker

Speaker Bio

Culture & Brand Purpose Track +

Session info coming soon...

Culture & Brand Purpose Speaker

Speaker Bio

Strategy & Crisis Management Track +

Session info coming soon...

Strategy & Crisis Management Speaker

Speaker Bio

12:15 PM - Table Topic Lunch +

Pick a table and join the group for a lively discussion over lunch.

Sponsor Logo
1:30 PM - Concurrent Sessions +
Digital & Emerging Tech Track +

Session info coming soon...

Digital & Emerging Tech Speaker

Speaker Bio

Culture & Brand Purpose Track +

Session info coming soon...

Culture & Brand Purpose Speaker

Speaker Bio

Strategy & Crisis Management Track +

Session info coming soon...

Strategy & Crisis Management Speaker

Speaker Bio

3:00 - Break
3:30 PM Concurrent Sessions +
Digital & Emerging Tech Track +

Session info coming soon...

Digital & Emerging Tech Speaker

Speaker Bio

Culture & Brand Purpose Track +

Session info coming soon...

Claudia Romo Edelman

Claudi Romo Edelman Bio

Strategy & Crisis Management Track +

Session info coming soon...

Strategy & Crisis Management Speaker

Speaker Bio

4:30 PM - Innovation Showcase +

Join TBD sponsors at Top Golf for an exclusive event.

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6:30 PM - PRo Awards Reception and Dinner (Tickets sold separately) +

Join us as we unveil the winners of the 2025 PRo Awards! Enter to be chosen in multiple categories. Deadline to submit is August 1, 2025.

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9:30 PM - Evening concludes
DAY THREE: Wednesday, November 5, 2025
8:00 AM - Breakfast
8:30 AM - The Future of Influence & Content +

Join Tina McCorkindale, President and CEO of the Institute for Public Relations, for a deep dive into the most recent research and revelations.

Tina McCorkindale

Tina McCorkindale Bio

10:00 AM - Break
11:00 AM - Concurrent Sessions +
Digital & Emerging Tech Track +

Session info coming soon...

Digital & Emerging Tech Speaker

Speaker Bio

Culture & Brand Purpose Track +

Session info coming soon...

Allyson Bartlett Heather Whaling

Allyson Bartlett Bio

Heather Whaling Bio

Strategy & Crisis Management Track +

Session info coming soon...

Strategy & Crisis Management Speaker

Speaker Bio

11:30 AM - Conference Concludes