David Meerman Scott

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote multiple books about the topic including the worldwide bestseller The New Rules of Marketing and PR. Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and AI-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.

David is a pioneer in content marketing and applying artificial intelligence to content creation that helps to position companies for success. He is recognized in the Oxford English Dictionary for popularizing Newsjacking, the subject of one of his books. David's book "Marketing the Moon", about the public relations aspects of the Apollo lunar missions, was adapted for the 2024 romcom "Fly Me to the Moon" starring Scarlett Johannsen, Channing Tatum, Woody Harrelson, and Ray Romano. In the film, Johannsen plays a public relations executive charged with helping to promote NASA.

Early in his career, David worked in the municipal bond department at a Wall Street investment bank and soon moved into the financial information business. He served as Asia Marketing Director at Knight-Ridder Financial based in both Tokyo and Hong Kong. Returning to the USA, he served as vice president of corporate communications at several publicly traded technology companies, most recently Thomson Reuters.

Now he helps innovative companies as an advisor and investor, helping them transform their industries by delivering disruptive products and services. He has been working with HubSpot (NYSE: HUBS), since 2007 when the company had a handful of customers and fewer than 10 employees. David helped the HubSpot team with rapid sales and marketing strategies that have grown the company to 246,000 customers in 120 countries and more than USD $2.6 billion in revenue. In addition to HubSpot, his current portfolio of advisory clients and investments includes over a dozen organizations including several AI companies. In past advisory work, he contributed to successful exits of companies as a member of the board of directors of NewsWatch KK (sale to Yahoo Japan) and served on the board of advisors of Eloqua (IPO followed by a sale to Oracle).

David has written 12 books including 4 international bestsellers. His books are published in 30 languages and have sold nearly a million copies worldwide. The New Rules of Marketing and PR is an international bestseller now in its 9th edition with more than 500,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.  David wrote my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans from Portfolio / Penguin Random House with his daughter Reiko. The book is about Fandom culture and how any business can grow by cultivating fans.  

He has presented at over 500 conferences and events in more than 40 countries and on all seven continents.